The Importance of Video Marketing in Cyprus
Video marketing in Cyprus is essential whether you want to focus on the Cypriot market or worldwide. This is simply because the way in which we consume media has been revolutionized by the rise of social media. In one of our previous articles about video marketing trends we discussed how Google and Facebook are pushing us to create more video content and if these giants are advocates for video marketing then we need to really pay attention.
Now we have these numbers in mind we can review the importance of video marketing. If 85% of businesses use video content and 92% of these found it vital why wouldn’t you use it? You do not need to reinvent the wheel when it comes to marketing, you just need to examine results and find the best practices. Clearly video marketing is one that cannot be ignored.
Secondly with 97% of marketers saying video marketing helps their customers understand their product it would suggest video content is almost necessary to increasing interest and therefore generating sales. If your customer or client can see demonstrations, product showcases and teasers they are much more likely to remember you, in fact they are 55% more likely to remember you. Besides all this it is also less time consuming to watch a product showcase than read an entire blog post about it, making it more effective.
82% of all consumer traffic is on target to be video content meaning video will rule the internet by next year so if you want to catch the attention of your customers then you need to be following the video marketing trend. Trust me, if you are not doing this then your competition will be.
Why Use Video Marketing in Cyprus?
We have delved into the statistics of why you should be using video marketing in Cyprus so next we are going to discuss the benefits and what can be achieved if you venture into video marketing.
Like many other professionals in this field, we advise our clients to use video content on their landing page as it is known to increase their conversion rates as well as helping to humanize your brand and products.
When we say humanize, we mean that videos will help a potential customer connect a personality to your company, something that text cannot do. This works wonders for building trust with a viewer.
Video marketing also enables you to reach a higher percentage of people; as most of us rarely have time to sit down and scroll through masses of written information it is no wonder that video content, especially promotional videos, have such a high success rate. They allow you to connect with ‘lazy buyers’ and visuals help massively in this situation.
With video content you are tapping into the world of mobile usage which is exactly what you want to be doing. Millions of hours are spent on YouTube watching videos and it is actually starting to out rank the amount of time people spend watching TV. Recent studies have also shown that 90% of consumers watch mobile friendly video content before making a purchase. This ties into the trust factor we previously mentioned.
Types of Video Content
Now most of the world have caught on to the importance of using video as a marketing strategy but we have noticed a lack of video marketing in Cyprus. This is most definitely not an obstacle; in fact, it means you can outperform your competition! But what types of videos should you be looking at using?
This type of content allows you to show off and improve the visual representation consumers have of your product. There are so many creative ways to approach this, you can take viewers on a tour of your properties or new software as well as putting a product to the test.
Consumers want to know exactly what they are purchasing and if it will be worth their while. By using testimonial video content, you can get loyal customers to talk through their experience and how your company helped them. This is also the best way to earn trust.
These videos are perfect for creating that humanized content! If you have a conference, fundraiser or launch you can create a showreel of the event and incorporate interviews into the content.
Educational or How to Videos
By giving your viewers new pieces of information or knowledge they will better understand your business. This strategy is helpful for new or returning customers as there is always something to learn. If the content is good enough the customer will return to see more educational videos you create as well as sharing them on social media.
So as we have proven, video marketing in Cyprus is an absolute must! But if you are not quite convinced you can always head to our YouTube channel or our portfolio on the website to see what we have created for our clients.