SEO for Cyprus startups

SEO For Startups in Cyprus

Search engine optimization is a challenging yet rewarding way to bring traffic to your website. SEO for startups in Cyprus is no different from SEO for any other company but, as a startup, you may not have the resources that other, larger companies in your industry have. So, we are going to give you some tips on how to grow organic traffic for long-term use through SEO techniques and how it can be cost-effective.

SEO startups in Cyprus

What is SEO, and How will it Benefit your Startup?

Search Engine Optimization, also known as SEO, is the process of increasing traffic to your website through organic search engine results. If done correctly, you will increase the quality and quantity of traffic to your site so you gain more leads, sales, clients, whatever it is you’re aiming for.

So, let’s look at how it works: Search engines have bots that go through all the content published on the internet and builds an index that is then placed into an algorithm. This then matches the content with a query (keyword/phrase) that is entered into the search engine. There is a lot of factors that the algorithm looks at, including:

• Domain-Level, Link Authority Features (quality of links to this domain, domain-level page ranking).

• Page-Level, Keyword-Agnostic Features (content length, readability, load speed).

• User, Usage, and Traffic (traffic and usage signals from browsers).

• Social Metrics (quantity and quality of Facebook shares, links twitted).

• Domain-Level Keyword Usage (exact-match keyword domains and partial-keyword match).

We will go into more detail about how to obtain the above factors further on in this post. But for now, we are going to tell you why SEO will benefit your startup.

To start, SEO is cost-effective. Unlike other digital marketing sphere practices, such as social media marketing and PPC advertising, SEO is more affordable, especially considering the long-term effects. Think of it as a smart, long-term investment where you dedicate time in order to see results rather than spending an insane amount of money over 6 months through advertising. However, you really do need dedication. There is no quick way to build a credible online presence on search engines. If you do try quick fixes such as ‘black hat techniques’, then the algorithm will soon catch on and search engines will never trust your site.

By using SEO for startups in Cyprus, you also have the opportunity to compete with the most prominent organizations in your field. With the right, engaging content and a strong SEO strategy, you can outrank your competitors because, as we have said, Google doesn’t care about the money you spend. It cares about your strategy.

And of course, we have to mention the huge market potential if you use SEO techniques for your startup. There are more than 3.5 billion searches on Google on a daily basis. Imagine how many potential leads you could lose if you are not employing an SEO strategy.

SEO is cost-effective. Unlike other digital marketing sphere practices, such as social media marketing and PPC advertising, SEO is more affordable, especially considering the long-term effects.

How to Create a Quality SEO Strategy

Luckily, as we’ve previously mentioned, SEO for startups in Cyprus is no different than SEO for large, long-running organizations. This is because Google (or other search engines) does not care how big or successful your company is. They only care that you match the algorithm. Now, we’ve listed the factors that the algorithm takes into account. But, how do you accomplish this?

The first challenge is keyword research (Domain-Level Keyword Usage). In terms of SEO, keywords are the words or phrases that match search engine queries. So, you need to be building content around keywords that your audience searches for and that is relevant. There are multiple ways to do this. Of course, teaming with an agency with experience is ideal however, it can be completely free if you decide to do the research yourself.
The most simple and free ways to do this research include:

• Finding out what keywords your competitors are using

• Use free tools such as Google Trends and Ubersuggest

• Search keywords relating to your market in Google and see what suggestions come up at the bottom under ‘Searches related to…’

Of course, some tools give more advanced data. However, the suggestions above are ideal if you want to keep your budget to a minimum.

Next, we are going to discuss content (Page-Level, Keyword-Agnostic Features). Although content has always been king, the algorithm is constantly changing. Now, instead of writing short articles on a weekly basis, Google cares more about well written, high-quality and UX friendly content. To make sure your content is going to help your SEO efforts, tick off the following for each blog post, article, FAQ page:

Make it visual so they are appealing to read. This may mean using GIFs, images, graphs and videos.

It needs to be valuable. The Google algorithm looks to match valuable information with search queries. So, make sure you are providing prized information that answers/relates to the keyword you have chosen to focus on.

Make your content link-worthy (Domain-Level, Link Authority Features). You want other sites to be linking to your content as this will signal to Google that you are a trust worthy source that provides quality information. We have written an article about gaining quality links, so check it out if you are struggling.

Share your content on social platforms (social metrics) as this will help you gain more readers. Again, this signals to the algorithm that your content is worth reading.

Again, this does not have to cost you anything if you decide to do it yourself. However, if you choose to hire someone to write your content make sure they are knowledgeable on topics that relate to your business.

Finally, there is the technical side of optimization. There are 2 main reasons why this is important; one reason is so that search engines can index your site correctly and recognize the elements and secondly, to improve your site’s user experience and its content. We’ve created another quick checklist to help you out.

Title Tags: Include your keyword in the title tags and remember every title tag must be different.

Meta Description: These need to be written for your audience and although they are not a direct rank signal, having eye-catching descriptions of your content makes people more likely to go ahead and read your post. This will heavily influence your click-through-rate (CTR), signaling to search engines that your content is of a high-quality.

Page load speed: We will never get tired of explaining why this is so important. If your page does not load within 3 seconds, more than 50% of visitors will bounce. That is a lot of potential sales, clients or leads you could lose.

Mobile-friendliness: It is no surprise that Google will prioritize mobile-friendly sites as most traffic comes from mobile usage. So, make sure you test how your site looks and responses to mobile devices.

Conclusion: SEO For Startups in Cyprus

As we’ve mentioned, search engine optimization is a long-term investment. It takes dedication to bring organic traffic to your site. But, once you have committed to it, you will reap the rewards. By employing the techniques we have written about regarding SEO for startups in Cyprus, you have the opportunity to outrank your competitors without using mass amounts of money. And finally, SEO helps your overall site ranking, not just singular pages.

link building blog post

Link Building in Cyprus

Linking building in Cyprus can be tricky, it’s a lot of hard work for potentially gaining nothing. However, if you know what types of content are link-worthy and the types of link-building types that could benefit your efforts, you will have a much greater chance of gaining quality-backlinks and ranking high on search engines.
link building outreach in Cyprus

What is Link Building?

Link building is one of the most critical parts of any SEO strategy. The process and goal of link building are to acquire hyperlinks from other websites to yours. As you gain more high-quality backlinks, your site’s authority will increase, helping you rank higher on search engines.

Link Building in Cyprus: Why is it important ?

As you might already know, Google has many complexed algorithms that are continually evolving, and one of the most essential algorithms is the one that relates to backlinks. By steadily building quality backlinks, you signal to the Google bots that your site has high-quality information useful to your audience. In return for your hard work, Google will reward you with a higher ranking, and of course, you will then receive more traffic.

Google quote: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

But it’s not just about ranking higher on search engines; building links allows you to form a sort of community with websites in your industry. By reaching other members in your business you build quality relationships and potentially build relationships with important influencers. By doing so, you are proving to your audience (and Google) that your business can be trusted; this is undoubtedly one of the most valuable attributes a company can have. Furthermore, by reaching out to others, you cannot just be link building in Cyprus but also build links on a global scale.

Creating Content for Link-Building in Cyprus

Link building can only be successful if you have link-worthy content. So, we’ve laid out a few checkpoints that ensure your content is worth high-quality links.

• Use reliable data about your industry and link to those data-filled articles

• Make sure you link to articles that are a good fit. Don’t link to articles just because you want them to link back to you. Trust us, they won’t.

• Don’t be boring. Make the content visually pleasing. Use infographics, GIFs, and videos

• Be the expert. Use language that sounds confident because it makes it more likely that other business’ links to your content.

• Don’t just write content for the sake of it or to get links. Write content that you believe in because it will be more engaging, and in return, you’ll get the links you want to acquire.

Types of Link Building

Before the Google Penguin updates, you could use techniques such as article submissions and directory listings to gain backlinks. These techniques were common, especially amongst SEO companies because of how quickly they worked. However, Google now penalizes these types of low-quality links so, avoiding them is in your best interests.
Below you will find explanations of the best types of links for link building in Cyprus.

Manual Outreach Link Building

Manual outreach link building is the most common form of link building. This marketing technique involves you securing high-quality by contacting bloggers and website owners asking them to link back to your domain. If this is a technique you plan to use, you need to be sure you are reaching business owners with websites that will positively impact your search engine rankings. You also need to be certain that your content is worth linking to and the people you are reaching out to are relevant in your industry.

Natural Editorial Links

Natural editorial links are the ones that will leave you feeling quite euphoric. That is because these types of links have been given to you by other website owners without being asked. Essentially, these links mean someone found your content, thought it was useful, and linked back to it.

Conclusion

This summary should help you with your link building in Cyprus. We understand it can seem like your efforts are continually met with less than desirable outcomes; however, using the correct link technique and content worth linking to will help you gain success and help you rank high on Google.

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SEO in Cyprus: 3 Trends to Watch Out For in 2020

SEO in Cyprus is evidently not as competitive as other countries around the globe; however, it is growing at a steady pace. This means now is the chance to improve your SEO skills and put the new trends to use. This post will cover the 3 trends making an appearance in 2020.
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Optimize Your Content for Voice Search

Artificial intelligence is driving SEO and we’re going to show you how and why.
Do you ever use Siri? Or Amazon Echo? Or Google Home? Most of us at Sorxmedia do because let’s face it, it’s super easy and you don’t need to press any buttons! Hence why voice search is on this list.

During October last year, Google announced an extremely important update to their algorithm and its biggest advancement of artificial learning, Bidirectional Transformers for Language Understanding or BERT for short.

If you’re unsure what we’re talking about, let us break it down for you.

  • Although computers have been around for a fair amount of time, they cannot understand language, they simply store text.
  • Welcome Natural Language Processing or NLP, a field which strives to understand the structure and meaning on text. This network-based technique is so fundamental to SEO practice as it deals with how people search and understands what words in a sentence mean.

So why is optimizing your content for BERT important?

There is no single way to optimize purely for BERT however improving your website will help. You need to be creating higher quality content than ever before! Forget about messy long-tail keywords and begin creating ‘how-to’ sections as well as FAQ divisions.

Zero Click Searches

It’s common to Google a question and find the answer without needing to click on any link due to featured snippets. Obviously, these featured snippets are vital for brand awareness and with that being said you now need to ask yourself how to rank for these snippets.

  • Firstly, if you are already on the first page it makes it much easier. It means your content is great and relevant to what your audience are searching for.
  • Formatting is essential and you cannot ignore it! Think bullet points, a table or a paragraph? What works for your audience?
  • Research your competitors: What are they ranking for? Is their information more clear and easier to read? Think how you can improve your snippet.

UX (User Experience)

Our final trend for SEO in Cyprus this year is user experience. UX has been part of marketing for quite some time however this year it will make a big appearance for SEO.

It covers everything from page speed and keywords to images and value of content.

  • Page speed: If your page doesn’t run fast on both mobile and computer then forget it ranking on first page, no one will wait around for it to load when they have plenty of other options.
  • Keywords: Your audience is looking for what you’re providing on your website, make sure you use the correct keywords.
  • Images: Make sure the images are relevant to what your content is about, use Alt tags (write these for humans not computers) and use the correct file type.
  • Content: Obviously, create content that matters to your audience but don’t forget who your audience is. If you’re like us, a digital marketing agency, are you writing content for other people who offer the same services? Or for potential clients who will (hopefully) find you ranking first on Google.

Related: Video Marketing Trends 2020