SEO for Cyprus startups

SEO For Startups in Cyprus

Search engine optimization is a challenging yet rewarding way to bring traffic to your website. SEO for startups in Cyprus is no different from SEO for any other company but, as a startup, you may not have the resources that other, larger companies in your industry have. So, we are going to give you some tips on how to grow organic traffic for long-term use through SEO techniques and how it can be cost-effective.

SEO startups in Cyprus

What is SEO, and How will it Benefit your Startup?

Search Engine Optimization, also known as SEO, is the process of increasing traffic to your website through organic search engine results. If done correctly, you will increase the quality and quantity of traffic to your site so you gain more leads, sales, clients, whatever it is you’re aiming for.

So, let’s look at how it works: Search engines have bots that go through all the content published on the internet and builds an index that is then placed into an algorithm. This then matches the content with a query (keyword/phrase) that is entered into the search engine. There is a lot of factors that the algorithm looks at, including:

• Domain-Level, Link Authority Features (quality of links to this domain, domain-level page ranking).

• Page-Level, Keyword-Agnostic Features (content length, readability, load speed).

• User, Usage, and Traffic (traffic and usage signals from browsers).

• Social Metrics (quantity and quality of Facebook shares, links twitted).

• Domain-Level Keyword Usage (exact-match keyword domains and partial-keyword match).

We will go into more detail about how to obtain the above factors further on in this post. But for now, we are going to tell you why SEO will benefit your startup.

To start, SEO is cost-effective. Unlike other digital marketing sphere practices, such as social media marketing and PPC advertising, SEO is more affordable, especially considering the long-term effects. Think of it as a smart, long-term investment where you dedicate time in order to see results rather than spending an insane amount of money over 6 months through advertising. However, you really do need dedication. There is no quick way to build a credible online presence on search engines. If you do try quick fixes such as ‘black hat techniques’, then the algorithm will soon catch on and search engines will never trust your site.

By using SEO for startups in Cyprus, you also have the opportunity to compete with the most prominent organizations in your field. With the right, engaging content and a strong SEO strategy, you can outrank your competitors because, as we have said, Google doesn’t care about the money you spend. It cares about your strategy.

And of course, we have to mention the huge market potential if you use SEO techniques for your startup. There are more than 3.5 billion searches on Google on a daily basis. Imagine how many potential leads you could lose if you are not employing an SEO strategy.

SEO is cost-effective. Unlike other digital marketing sphere practices, such as social media marketing and PPC advertising, SEO is more affordable, especially considering the long-term effects.

How to Create a Quality SEO Strategy

Luckily, as we’ve previously mentioned, SEO for startups in Cyprus is no different than SEO for large, long-running organizations. This is because Google (or other search engines) does not care how big or successful your company is. They only care that you match the algorithm. Now, we’ve listed the factors that the algorithm takes into account. But, how do you accomplish this?

The first challenge is keyword research (Domain-Level Keyword Usage). In terms of SEO, keywords are the words or phrases that match search engine queries. So, you need to be building content around keywords that your audience searches for and that is relevant. There are multiple ways to do this. Of course, teaming with an agency with experience is ideal however, it can be completely free if you decide to do the research yourself.
The most simple and free ways to do this research include:

• Finding out what keywords your competitors are using

• Use free tools such as Google Trends and Ubersuggest

• Search keywords relating to your market in Google and see what suggestions come up at the bottom under ‘Searches related to…’

Of course, some tools give more advanced data. However, the suggestions above are ideal if you want to keep your budget to a minimum.

Next, we are going to discuss content (Page-Level, Keyword-Agnostic Features). Although content has always been king, the algorithm is constantly changing. Now, instead of writing short articles on a weekly basis, Google cares more about well written, high-quality and UX friendly content. To make sure your content is going to help your SEO efforts, tick off the following for each blog post, article, FAQ page:

Make it visual so they are appealing to read. This may mean using GIFs, images, graphs and videos.

It needs to be valuable. The Google algorithm looks to match valuable information with search queries. So, make sure you are providing prized information that answers/relates to the keyword you have chosen to focus on.

Make your content link-worthy (Domain-Level, Link Authority Features). You want other sites to be linking to your content as this will signal to Google that you are a trust worthy source that provides quality information. We have written an article about gaining quality links, so check it out if you are struggling.

Share your content on social platforms (social metrics) as this will help you gain more readers. Again, this signals to the algorithm that your content is worth reading.

Again, this does not have to cost you anything if you decide to do it yourself. However, if you choose to hire someone to write your content make sure they are knowledgeable on topics that relate to your business.

Finally, there is the technical side of optimization. There are 2 main reasons why this is important; one reason is so that search engines can index your site correctly and recognize the elements and secondly, to improve your site’s user experience and its content. We’ve created another quick checklist to help you out.

Title Tags: Include your keyword in the title tags and remember every title tag must be different.

Meta Description: These need to be written for your audience and although they are not a direct rank signal, having eye-catching descriptions of your content makes people more likely to go ahead and read your post. This will heavily influence your click-through-rate (CTR), signaling to search engines that your content is of a high-quality.

Page load speed: We will never get tired of explaining why this is so important. If your page does not load within 3 seconds, more than 50% of visitors will bounce. That is a lot of potential sales, clients or leads you could lose.

Mobile-friendliness: It is no surprise that Google will prioritize mobile-friendly sites as most traffic comes from mobile usage. So, make sure you test how your site looks and responses to mobile devices.

Conclusion: SEO For Startups in Cyprus

As we’ve mentioned, search engine optimization is a long-term investment. It takes dedication to bring organic traffic to your site. But, once you have committed to it, you will reap the rewards. By employing the techniques we have written about regarding SEO for startups in Cyprus, you have the opportunity to outrank your competitors without using mass amounts of money. And finally, SEO helps your overall site ranking, not just singular pages.


Startup Pitch Presentation, What Should Be Included?

I am sure every single of you out there want to make the best Pitch Presentation for your startup aren’t you? You want to impress your audience and you want to hear the word BRAVO when you finish presenting your idea isn’t? I understand and that’s why below you can find the DO’S in order to have the best of the best presentation.

1. A story behind your startup idea

It’s so excited when a person tells us a story about how he/she achieved a particular thing in life. This is what you should do! If you can tell a personal story about your start up idea then your customers may become so inspired and in the end they may want to work with you.

2. Use few bullet points per slide

Many bullet points in just one slide may lose the concentration of your audience (I’m talking by experience). Keep it simple like 3-4 points per slide and do not forget to have enough gap between your points. Avoid having different colors,fonts per point because it’s not so professional.

3. Use high definition pictures

We all agree that a big, high definition picture is always better that a small blurry picture. Do not forget that your pictures must be for free usage otherwise you may have some trouble with copyrights. You can use pixabay, pexels and freepik !

4. Learn most of the pitch presentation by heart

In my opinion it’s not correct to read each word from your startup pitch script. If you can learn some part, then you will give the feeling that you know your stuff very well and your audience will think that you have much confidence!

5. Be prepared for questions

It’s a sure thing to be asked questions from your potential customers. For this reason, try to think of standard questions that customers can ask like ‘Why should I choose to buy your products/services?’. If you can answer quickly then you will show them how confident you are with your startups.


3 Tips That New Entrepreneurs Must Know

Every new beginning is difficult for entrepreneurs unless you have the necessary tips and knowledge next to you! (Read: The Hard Truth of Entrepreneurship: You Will Suffer). The 2 most important topics for discussion when you are about to start your own company are money and customers. That’s why we provide you with 3 must know tips which every new entrepreneur should follow.

Must Know Tip #1. Make valid forecasting assumptions for your business market value

Do not try to impress customers by promising them a huge amount of dollar market value because if in the end your business is not able to achieve such a big amount, you will lose your investors and you will receive zero amount of money. Hire people that have knowledge on business forecasting so as to help you predict a market value that is based on your business’ true cost, price, market, competitors, product. You must know, by doing this, your investors will understand that this market value is an honest value without exaggerating.

Must Know Tip #2. Provide paychecks that grow as your business grows

Like entrepreneurs, you are faced with two options. One option is to pay your employees a market salary  with the hope that in the near future the company will grow so as to justify this high salary. The other option is to pay well below the market salary since it is a startup company. In this way the risk is shared between the employees and employers. One way to share the risk with your employees is to pay them a salary that is increasing as your company is growing. The decision is up to you! However, do not forget that risk is not something we should play with!

Must Know Tip #3. Dear Entrepreneurs! Make your customers be the first!

If you can make your customers feel that if they are your first customers, they will be given the feeling of exclusivity then this will attract a lot of people. If they are the first customers then this means they will help you launch the business too. Not only this, your first customers can take beta tests of your products and talk with them about your future plans. If you can test your product first, then there is no need to exaggerate the perfection of your product with the aim to attract more customers. This is it for the entrepreneurs must know tip #3!


Networking Like the Pros for Startups

The ability to network is an important skill set for startups. In fact, Forbes relayed the results of a survey, which revealed that networking is still the best way to land a job. Besides employment, it also helps people get service providers for their business, find mentors who can help them in the industry, and even generate resources.

However, venture capitalist and entrepreneur Rich Stormback revealed to Harvard Business Review that 99 percent of networking is actually a waste of time. His controversial statement relies on the fact that a lot of people waste their time and effort attending networking events that don’t bear fruit. Instead, his advice is to focus on what is essential. Otherwise, they won’t get anything out of their efforts.

How can you build a network that would actually be beneficial for startups?

Build relationships

Networking for startups is more than just making acquaintances; it is about building relationships with other people. No one likes the feeling of being used in any relationship. Furthermore, no one will bring business to anyone who they feel they can’t trust.
It is therefore important that you take the time to invest in the people within your network. It’s not just you who should be benefiting from the connection; you should also see what you can do to help the other person out. Doing so helps build trust and strengthens ties.

Learn to listen

In networking events, it can be tempting to drone on and on about yourself and your startups. However, doing this can be detrimental for you, because it may give the impression that you’re self-absorbed. It is important for you to listen as well, not just with your ears, but with your eyes, given that body language provides a hint about the other person’s reception of what you are saying. You can sell your business to others at another event later on; the important thing is that you present yourself as someone who is worth knowing.

Never forget faces and names

Remembering someone’s name makes that person feel that you value the connection you share. Admittedly, it can be difficult if you’re meeting a lot of people at the same time, as in the case of networking events. Menlo Coaching recommends jotting down the names, as well as anything that would help you remember notable people and what you have talked about. You can also use mnemonics or word games to associate names with faces.

Be confident

Acting like a wallflower won’t get you anywhere. Instead, have the confidence to put yourself forward so you can meet people who may be helpful to you in the future. Don’t be afraid to make the first move, because doing so can make you more memorable to the other person. However, do make sure that you don’t cross the line and give off an arrogant vibe instead. Show that you are assertive through your words and actions and you can run a startup!


Make concrete networking plans

Inc. states it’s better to make concrete plans upon meeting someone in a networking event. It improves the likelihood that something will bear fruit, instead of a vague promise of something in the future. For instance, rather than telling someone to call you “some time” when you hand over your business card, be specific about when that will be, such as the day after the event.