What is Link Building?
Link building is one of the most critical parts of any SEO strategy. The process and goal of link building are to acquire hyperlinks from other websites to yours. As you gain more high-quality backlinks, your site’s authority will increase, helping you rank higher on search engines.
Link Building in Cyprus: Why is it important ?
As you might already know, Google has many complexed algorithms that are continually evolving, and one of the most essential algorithms is the one that relates to backlinks. By steadily building quality backlinks, you signal to the Google bots that your site has high-quality information useful to your audience. In return for your hard work, Google will reward you with a higher ranking, and of course, you will then receive more traffic.
Google quote: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
But it’s not just about ranking higher on search engines; building links allows you to form a sort of community with websites in your industry. By reaching other members in your business you build quality relationships and potentially build relationships with important influencers. By doing so, you are proving to your audience (and Google) that your business can be trusted; this is undoubtedly one of the most valuable attributes a company can have. Furthermore, by reaching out to others, you cannot just be link building in Cyprus but also build links on a global scale.
Creating Content for Link-Building in Cyprus
Link building can only be successful if you have link-worthy content. So, we’ve laid out a few checkpoints that ensure your content is worth high-quality links.
• Use reliable data about your industry and link to those data-filled articles
• Make sure you link to articles that are a good fit. Don’t link to articles just because you want them to link back to you. Trust us, they won’t.
• Don’t be boring. Make the content visually pleasing. Use infographics, GIFs, and videos
• Be the expert. Use language that sounds confident because it makes it more likely that other business’ links to your content.
• Don’t just write content for the sake of it or to get links. Write content that you believe in because it will be more engaging, and in return, you’ll get the links you want to acquire.
Types of Link Building
Before the Google Penguin updates, you could use techniques such as article submissions and directory listings to gain backlinks. These techniques were common, especially amongst SEO companies because of how quickly they worked. However, Google now penalizes these types of low-quality links so, avoiding them is in your best interests.
Below you will find explanations of the best types of links for link building in Cyprus.
Manual Outreach Link Building
Manual outreach link building is the most common form of link building. This marketing technique involves you securing high-quality by contacting bloggers and website owners asking them to link back to your domain. If this is a technique you plan to use, you need to be sure you are reaching business owners with websites that will positively impact your search engine rankings. You also need to be certain that your content is worth linking to and the people you are reaching out to are relevant in your industry.
Natural Editorial Links
Natural editorial links are the ones that will leave you feeling quite euphoric. That is because these types of links have been given to you by other website owners without being asked. Essentially, these links mean someone found your content, thought it was useful, and linked back to it.
This summary should help you with your link building in Cyprus. We understand it can seem like your efforts are continually met with less than desirable outcomes; however, using the correct link technique and content worth linking to will help you gain success and help you rank high on Google.