Artificial intelligence is driving SEO and we’re going to show you how and why.
Do you ever use Siri? Or Amazon Echo? Or Google Home? Most of us at Sorxmedia do because let’s face it, it’s super easy and you don’t need to press any buttons! Hence why voice search is on this list.
During October last year, Google announced an extremely important update to their algorithm and its biggest advancement of artificial learning, Bidirectional Transformers for Language Understanding or BERT for short.
It’s common to Google a question and find the answer without needing to click on any link due to featured snippets. Obviously, these featured snippets are vital for brand awareness and with that being said you now need to ask yourself how to rank for these snippets.
Our final trend for SEO in Cyprus this year is user experience. UX has been part of marketing for quite some time however this year it will make a big appearance for SEO.
It covers everything from page speed and keywords to images and value of content.
Related: Video Marketing Trends 2020