Video content is popular as well as necessary in our contemporary world meaning it is vital that video is part of any marketing strategy. The way in which people consume media is continually changing and this means you must be aware of video marketing trends for 2020 otherwise you will get left behind. With giants like Google and Facebook actively pushing for more video content and technology constantly progressing it is no surprise that 82% of all consumer web traffic is set to be video.
In recent years we have seen videos go viral, 30 second ads become increasingly popular and much more. But what are the video marketing trends for 2020?
The Shoppable Video Marketing Trend
In the first couple of months of 2020 the shoppable video trend has seen huge success. It began with consumers seeing this movement on Instagram and Snapchat, but it is beginning to progress and become much more sophisticated. Gone are the days when you would find products manually, instead when you see a product within a video, you simply click on it and are automatically redirected to the site. The shoppable video is evolving; we are now seeing links embedded on tutorials and educational videos meaning it is more versatile than ever.
Why should this video marketing trend be part of your strategy in 2020? By eliminating the hassle of consumers needing to manually find the product themselves, you naturally shorten the journey for the customer, and this then leads to an acceleration of conversations.
360 Video Technology
Although the nature of 360-degree video content has yet to really take off in the industry and to achieve all it can, it is beginning to make some breakthroughs. Slowing redefining how consumers can view a product, the 360-degree video marketing trend is allowing people to ‘demo’ a product before they purchase it. With 90% of Americans believing content will be better if the video is a 360 video rather than in a traditional context it drives traffic to your business.
Gaining engagement and driving purchase intent by as much as 7% is exactly what 360-degree videos can do for businesses. They also help strive towards a more unique feel to any brand and while they are not easy to produce, they definitely set you apart from competition in your market.
A few years back we all thought silent videos were outdated and generations old but then Facebook introduced the autoplay feature where it automatically plays videos without sound. The idea blossomed and more social media sites such as Instagram and YouTube have introduced subtitles to their video content. With 80% of people more likely to watch an entire video when captions are available it is no wonder this video marketing trend is taking off.
Silent video culture has led to an increased need and utilization of captions on social media. This is due to consumers wanting context about what they are watching without having to turn the sound on.
As this is a popular trend on social media it makes sense to explore it within business as we live in a world that strives on media sites.
The New Vertical Video Marketing Trend
This new trend is one everybody has been expecting; vertical videos are mobile user friendly and the subject will fill the entire frame meaning you have the consumers undivided attention on your product. This trend was first popularized by Snapchat but has seen found acceptance on Facebook and YouTube with more videos following the trend.
Last year Buffer decided to conduct experiments on vertical videos and found they consistently outperformed square videos; CPC 26% less expensive and CPV 68% less experience with vertical videos on Facebook.
Businesses must keep up with mobile-centric video trends if they are to see conversions; social media is how the majority of companies reach their target market so they desperately need to change the ‘all video must be horizontal’ mindset.
The Vlogging Trend
Vlogging hasn’t always been taken seriously but now is the time to do just that! With the continuous growth of YouTube, Instagram and Snapchat the popularity of vlogging increases; we are seeing more and more people become invested in watching vlogs, in fact YouTube reaches more 18 to 49-year olds than then top 10 primetime US TV shows. With this in mind you can really see why the vlogging trend is on our up and coming video marketing list.
The trend is super versatile and allows companies as well as vloggers to create various types of content. Whether that’s using the live stream feature on social media platforms or creating and polishing a video for YouTube.
There you have it! A list of what video marketing trends to expect in 2020. Now, with all this in mind, don’t forget that video SEO is crucial, if you skip this stage then your efforts are useless unfortunately. Although SEO is constantly seeing new updates, it will be around for a very long time, but video trends are quick to come and go, so ensure you are certain it will fit with your strategy before you spend precious time creating video content as the trend might be outdated tomorrow.